In DBH 3 we are learning a lot about advertising. One interesting point for debate has been that companies don't really sell what they are advertising: they just sell dreams, ilusions in order to create a specific need.
Wikipedia is more accurate, of course, when talking about this topic:
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information.
Do you agree with this definition?
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